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ABOUT PROJECT

I was given this project at university to rebrand Tebay services towards a millennial audience.

SOLUTION

After doing research on millennials I found that they love brands which communicate and interact with them on social media. Hence, I decided to create this duck icon. Still matching the current vibe Tebay has while also being cute and attractive towards a millennial audience. The duck was inspired from a visit I made as the guests of the service station all seemed to have a love for the ducks which would run after them for food. 

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