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ABOUT PROJECT

This project was a personal brief. I wanted to design a visual identity to Glasgow Botanical Gardens in order to attract a younger audience and encourage them to learn more about nature. 

SOLUTION

The logo was inspired by the Scottish national flower which is a thistle. I also incorporated the pattern of the glasshouse to link the two together. The bright colourful palette was chosen to make the brand attractive and eye catching, each colour named after something related to the gardens. 

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